Simple websites work — and can be built fast
A modest site can be the clearest, most valuable asset for a business — high ROI with low friction.
Core ideas
- Simple sites are effective: Clear information, fast load times, and direct calls-to-action drive conversions.
- Modern tooling: Current web standards enable polished, high-quality sites in very little time.
- DIY pitfalls: “Automatic” site builders often add complexity and recurring costs; rather than simplify the task of building a website, most people say they’re complicated and expensive.
- Experience matters: I’ve managed dev teams that build world-class, enterprise websites. But I enjoy helping small businesses get a modern online presence quickly.